Maui’s Central and Upcountry regions offer a quieter, elevated perspective of the island. While the beaches get much of the attention, this area is all about rolling hills, lush farms, scenic drives, and panoramic views.
From charming small towns to the world-famous sunrise at Haleakalā, visitors can explore local farms, botanical gardens, and historic towns like Makawao and Paia.
Whether you’re sipping fresh coffee, hiking trails, or chasing waterfalls, Central and Upcountry Maui showcase a different, peaceful side of the island that’s perfect for both adventure and relaxation.
The Same
No visit to Maui would be complete without witnessing the sunrise at Haleakalā National Park. The DINKs and The Family had very different mornings, but both unforgettable.
The DINKs woke early and drove up the winding road in the pre-dawn darkness, arriving just in time to see the sun rise over a sea of clouds. They sipped coffee, snapped photos, and felt the quiet majesty of Maui from above. They also returned to visit during the day when they had a little more energy to do some hiking.
The Family brought the kids along, bundled in layers, and watched as the sky changed from soft pastels to golden brilliance. The kids marveled at the crater’s sheer size, and we all felt the magic of experiencing such a unique natural wonder together.
Haleakalā National Park:
Home to the world’s largest dormant volcano, Haleakalā National Park is a must-visit destination for nature enthusiasts and adventure seekers. Witness the sunrise from the summit of Haleakalā, where the otherworldly landscape resembles a lunar terrain. Explore the park’s network of hiking trails, ranging from leisurely strolls to challenging treks through native forests and volcanic landscapes.
Haleakala
Haleakala
Haleakala
Haleakala
Haleakala
Haleakala
Haleakala
Sunrise at the Summit – Watching the sunrise from the 10,023-foot summit is a bucket-list experience—reservations are required due to its popularity.
Scenic Drive – The winding road to the summit offers panoramic views, hairpin turns, and ever-changing ecosystems as you ascend.
Stargazing Paradise – With minimal light pollution and high elevation, Haleakalā offers some of the clearest night skies in the world.
Crater Views from Above – The Haleakalā Crater looks otherworldly—like a Martian landscape with colorful cinder cones and sweeping volcanic vistas.
Endemic Species – Spot rare native species like the Hawaiian nēnē goose and the silversword plant, which grows only at high elevations on Haleakalā.
Epic Hiking Trails – Choose from crater hikes like Sliding Sands or lush rainforest routes in the Kīpahulu District, including the Pipiwai Trail..
The Dinks
While our time in Maui’s Upcountry was brief, we made the most of it by visiting the Ocean Vodka Organic Farm and Distillery. Set against sweeping views of the Pacific Ocean and Mount Haleakalā, the experience was both scenic and educational.
We toured the sustainable farm to learn how sugarcane is grown and distilled into their signature vodka, then sampled a few of their spirits while taking in the stunning surroundings.
Afterward, we enjoyed a relaxing lunch on-site, savoring fresh local flavors with one of the best panoramic views on the island, the perfect way to cap off our Upcountry adventure.
Ocean Vodka Organic Farm & Distillery:
The Ocean Vodka Organic Farm and Distillery is a scenic, family-owned estate located in Kula, in Maui’s Upcountry region. Spanning 80 acres on the slopes of Haleakalā, the farm is known for its commitment to sustainability and eco-friendly production. Ocean Vodka is crafted from organic sugarcane and blended with deep ocean mineral water sourced from 3,000 feet below the Kona Coast — a process that gives it a uniquely smooth, clean taste.
Visitors can take guided tours to learn about the distillation process, explore the sugarcane fields, and enjoy tastings of their award-winning spirits, including vodka, rum, and gin. The property also offers a café and picnic area overlooking panoramic views of both the North and South shores of Maui, making it as much a visual treat as it is a tasting experience.
Our guide was engaging and informative, explaining their use of deep ocean mineral water and sustainable farming methods—no herbicides, GMO-free, and gluten-free. The tasting room (about $18 per person) let us sample clean, crisp vodka as we watched the sun dip below the horizon—a perfect backdrop. We also enjoyed small bites and live music from 4:30–7 pm at the Café at the Point . It wasn’t somewhere I’d go out of my way for, but if you’re upcountry with time to spare, it’s a lovely blend of education, scenery, and spirit.
More to Explore
Unfortunately our time in the central region of Maui was short but when we return there is so much more we would love to explore.
Makawao, Maui
Makawao is the heart of Upcountry Maui’s paniolo (cowboy) culture. This charming town mixes art galleries, boutique shops, and local eateries. Walking through town feels like stepping back in time while still enjoying modern comforts.
Makawao Town Gallery Walk – Local art and crafts.
Surfing Goat Dairy – Tours and tastings of award-winning goat cheeses.
Paniolo Trails – Hiking and horseback riding through rolling hills.
Kula, Maui
Kula is the agricultural heart of Upcountry Maui. Rolling pastures, lavender farms, and orchid gardens define this highland area. It’s perfect for farm-to-table experiences and slower exploration.
Ali’i Kula Lavender Farm – Scenic gardens and lavender products.
Surfing Goat Dairy (near Kula) – Tastings and tours.
Kula Botanical Garden – Trails through native plants and flowers.
Iao Valley, Maui
While technically closer to Central Maui, Iao Valley offers lush scenery, hiking trails, and cultural significance. The iconic Iao Needle rises dramatically from the valley floor, surrounded by tropical foliage.
Iao Needle Lookout – Scenic views and photo opportunities.
Short hiking trails – Easy walks through rainforest landscapes.
Cultural landmarks – Learn about Maui’s history and early settlements.
Central and Upcountry Maui reveal a side of the island that’s quieter, greener, and full of surprises.
From watching the sunrise over Haleakalā to exploring charming towns like Makawao and Paia, and enjoying farm life in Kula or hiking through Iao Valley, this region offers experiences that are both peaceful and enriching.
Whether you travel as a couple like the DINKs or with kids like The Family, Central and Upcountry Maui are perfect for creating lasting memories while discovering Maui beyond the beaches.
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