Set in the heart of the Panhandle, this city blends Old West charm with quirky attractions and outdoor adventures.
Amarillo, Texas, originally founded as a railroad town in the late 1800s, has grown into a vibrant city with a rich history and strong ties to the American West. Once a key stop on the Chisholm Trail for cattle drives, it became a center for agriculture and oil, shaping its identity.
Today, Amarillo blends its Western heritage with modern attractions, serving as a gateway to the Texas Panhandle. Known for its Route 66 landmarks, iconic eateries like the Big Texan Steak Ranch, and unique sites like Cadillac Ranch, Amarillo offers a mix of nostalgia and contemporary charm, making it a memorable destination for travelers.
The Same
Amarillo, Texas has long been a classic stop on cross-country road trips, especially for travelers chasing pieces of old-school Americana along historic Route 66. For both our DINK (Dual Income, No Kids) and Family travel crews, Amarillo served as an overnight stop during epic road trip adventures—but never more than a single night.
The DINKs have actually made this pit stop more than once, drawn in by the town’s quirky charm and roadside icons, while the Family rolled through for the first time, eager to give the kids a taste of Texas-sized fun.
Whether you’ve got 24 hours or just a few hours to explore, Amarillo makes the most of its time in the spotlight with bold flavors, big personalities, and a whole lot of character. Here’s what we saw, did, and loved during our whirlwind stays in this Panhandle gem.
Cadillac Ranch
Ten graffiti-covered Cadillacs buried nose-first in a field? Yes, it’s a real thing. Created by a group of artists in the 1970s, Cadillac Ranch has become one of the most iconic stops along Route 66.
What started as an art installation has since evolved into a must-see roadside attraction, drawing visitors from all over the world. The colorful spray-painted Cadillacs, partially buried in the dirt, have transformed into a living, ever-changing canvas where travelers are encouraged to add their own mark with a can of spray paint. It’s a fun and interactive experience, as the artwork continues to evolve with each passing visitor.
If you forgot to bring spray paint with you, don’t worry—there are usually local vendors nearby selling cans, so you can still contribute to the vibrant display.
To avoid the crowds and capture the best photos, it’s best to visit either early in the morning or just before sunset. The softer light at these times not only creates stunning photo opportunities but also provides a more peaceful atmosphere to take in the art.
The Big Texan
Famous for its 72-ounce steak challenge, this kitschy, cowboy-themed restaurant along I-40 is a rite of passage for many travelers. Even if you’re not up for the challenge, the regular menu offers Texas-sized portions, live music, and a quirky gift shop. We enjoyed the steak while visiting in person however, our prime rib was a little over cooked when we ordered it for delivery another time passing through. So we highly recommend visiting in person to get the full experience anyway.
There’s a motel on-site with themed rooms—great for a memorable stay, especially with kids or a group of friends. Neither of us chose to stay there so we can’t comment on it.
Route 66 District
Amarillo’s stretch of the Mother Road is filled with antique shops, vintage signs, local restaurants, and bars with live music. It’s walkable, nostalgic, and a great place to hunt for a Texas souvenir or enjoy a leisurely lunch.
Don’t miss: GoldenLight Café & Cantina, one of the oldest continuously operating restaurants on Route 66.
To see more on Route 66 Check out our full blog:
Summary
Amarillo, Texas, is a quintessential stop for anyone exploring the American West and the iconic Route 66. With its unique blend of history, quirky attractions, and modern-day charm, it offers a little something for everyone—whether you’re passing through for a night or sticking around to dive deeper into its cultural offerings. From the colorful art installation at Cadillac Ranch to the legendary steak challenge at The Big Texan, and the nostalgic atmosphere of the Route 66 District, Amarillo packs a punch in a small package. Whether you’re traveling with family or as a couple, this city delivers Texas-sized fun that leaves you wanting to return.
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